Heard about the mineral makeup craze? By now, probably.

How it doesn’t block pores, how its great for acne prone, oily and sensitive skin etc. But before you go out and grab your minerals, here’s one thing to look out for before you fall for pretty packaging. Hey, if you’re looking, you might as well go for the good stuff.

Minerals are so popular now, it’s no surprise that half a dozen brands enter the fray each week. A bit like the organic craze.

The result is the same as with all skin care after a while.

Confusion and buying mistakes.

Here’s what really separates real minerals from cheap (or worse, expensive) copycats.

Bismuth Oxychloride, and here’s why its bad news for your skin.

We sell Jane Iredale Mineral Makeup, the only range till date that chooses to omit Bismuth Oxychloride from its ingredients. And that is what makes it a truly great mineral brand.

Sorry Bare Minerals and the rest of the mineral makeup gang!